Region
Mexico
Founded
1758
Products
—
Avg. Price
—
Heritage
268+ years of heritage
Owner
Becle S.A.B.
ABV Range
—
Awards
3 recognised
Signature Profile
Flavour Profile
Profile based on regional characteristics and distillery style. Individual expressions may vary.
From Source to Spirit
Production Process
Agave Harvest
7–10 years growthMature blue agave (7–10 years old) are harvested by jimadores who strip the leaves to reveal the piña (heart).
Cooking
24–72 hoursPiñas are slowly roasted in traditional stone ovens or autoclaves to convert starches into fermentable sugars.
Crushing & Extraction
HoursCooked piñas are crushed using a tahona (volcanic stone wheel) or roller mills to extract the sweet agave juice.
Fermentation
3–12 daysThe extracted juice ferments naturally or with added yeast in wooden or steel tanks, developing complex flavour compounds.
Distillation
4–8 hours × 2Double distillation in copper pot stills refines the spirit. The distiller carefully selects only the heart of the run.
Ageing
0–5+ yearsReposado (2–12 months), Añejo (1–3 years) or Extra Añejo (3+ years) in oak barrels develop depth and character.
The Story of Jose Cuervo (La Rojeña)
The oldest tequila distillery in the world, La Rojeña has been producing tequila for over 265 years. Jose Cuervo is responsible for making tequila a globally recognised spirit.
Recognition & Excellence
Awards & Achievements
Jose Cuervo (La Rojeña) Flagship Expression
World Whiskies Awards
Jose Cuervo (La Rojeña) Reserve
International Spirits Challenge
Jose Cuervo (La Rojeña) Special Edition
San Francisco World Spirits
For Distilleries & Producers
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About Jose Cuervo (La Rojeña) Distillery
Jose Cuervo (La Rojeña) is located in Tequila, Jalisco, Mexico, established in 1758. Currently owned by Becle S.A.B., the distillery is known for producing exceptional spirits that reflect its unique terroir and heritage.
At The Royal Barrel, we are proud to feature Jose Cuervo (La Rojeña) in our curated directory of the world's finest distilleries. Each distillery in our collection is selected for its commitment to quality, its contribution to the spirits industry, and its unique story of craft and tradition.
Browse our full collection of products from Jose Cuervo (La Rojeña) or explore other distilleries from the Mexico region in our distillery directory. For expert guidance on choosing the perfect spirit, visit our expert guides.